About ByNouck

Before launching ByNouck, Anouck Goudsmit had been designing and creating jewelry for almost 20 years. When working as a stylist, she used her items for shoots. Then, noticing that more and more women asked about the jewelry, she decided to start her own brand in 2018. Today ByNouck's earrings, necklaces, and bracelets are worn by women worldwide.

The power of mix & match

As a professional stylist, Anouck Goudsmit always had her own signature. She combined colors and materials and prints that no one would ever think of putting together. Her creations were a raging success! This signature is the foundation of ByNouck. After all, why buy "a pair" of earrings? Or, only wear one necklace? Anouck believes in the power of mixing and matching, and she loves to make it fun and easy with every ByNouck collection!


Our Story...

Our items make their way to women all over the world! But, where do they come to life? All ByNouck jewelry is designed and handmade in Haarlem, the Netherlands. Every day, 50 artistic and fashion-loving women join at ByNouck's headquarters and workshop to create beautiful pieces.

Our designs

All ByNouck items are designed by Anouck and her team and handmade in their HQ in Haarlem. For inspiration, she goes out in nature and works with what she finds, like shells, or where her ideas travel.

So let ByNouck take you on a journey through space, to a tropical paradise, or straight into the wild wild west! Each collection has its own color palette, charms, and materials to match the fashion season. There is always a piece of jewelry to match your outfit.

Although, we actually think it should be the other way around! Looking good made easy! Styling advice is part of the ByNouck experience. That's why, besides helping you in-store and online, we also provide styling advice and recommend combinations underneath every item in our webshop.


Visit our store

Your visit to ByNouck should be unforgettable. So our stylists love to help you find the items that are perfect for you. Looking for a bold mix & match? We're keen to help you with that too. Last but not least, we are super proud to have our very own Initial Bar in-store. We personalize items with your message to the world or the initials of a loved one while you wait.

Shop ByNouck online

We are great fans of online shopping. Sitting on the sofa with a warm cappuccino. Love it! Simply place your order on the website. As soon as we receive it, we'll start creating your jewelry. Each item is made to order, and some can even be personalized with your own text or initials.

How we pack your order

Every order is handmade and filled with love. If you're anything like us, nothing says satisfaction more like perfectly wrapped and personal gifts. Add a handwritten card to your order or spend €100,- to receive a free collection box.

Show the world who you are!

We wear jewelry for a reason. At ByNouck, we want our items to be as unique as possible. We want your earrings, necklace, or bracelet to really reflect you! That's why we have created a special collection of pieces with birthstones, constellations, and the option to personalize. So carry what you care about close to you or give someone a beautiful and meaningful gift.